Source: By Chris Nobbs
Many of the planned exits from a business require that a valuation be undertaken. Naturally when you do this you will be getting guidance from your accountant but it can be very helpful to understand the basic methods used to value a business. These include:
T... (24-Oct)
Source: Bea Fields
Today’s customers are demanding, and their expectations are furiously escalating. Everyone wants value, and they want it now! They want convenience, and they want their needs and requirements met. You don't have to look very far to hear what customers are saying I want my Dell ... (24-Oct)
Source: By Chris Nobbs
Every one of your marketing tools needs a headline. Headlines get attention, make your message easy to read, get your main selling points across, and lead your customer to a sale. Use a short three word headline for classified ads. Use headlines frequently in your web site ... (24-Oct)
Source: The Age
Here are more small business start up tips, as promised.
Top Ten Business Start Up Questions
(09-Apr)
Source: The Age
In an effort to assist small businesses not only rise above mediocrity but excel, I am consistently scouring sites to find relevant information.
One of my homepage sites is The Age. A Melbourne (Victoria, Australia) broadsheet that is an institution for me. This is ... (08-Apr)
Here at ABC we like tools and gadgets that can make our lives easier. Soooo, here's one from Rich Schefren from Strategic Profits. It's an awesome dictonary/ thesaurus tool.
Visuwords.
(28-Feb)
Straight into it!
We've lost some time. I got called away during the week to an emergency board meeting. Three days of such intense scrutiny that I haven't touched the blog because of the brain drain.
Never fear...I'm back.
Is EMAIL Sexy? Can EMAIL Be ... (22-Feb)
Welcome to the next important installment of Electronic Direct Marketing. Let's get right into it OK?
Harnessing the Viral Space
Who's heard of viral marketing? I certainly hope most of you have. When I first learned of the term it was explained to me thus: ... (19-Feb)
Dateline: Sunday 17th February. 2.49pm.
After doing a massive amount of housework, housework that doesn't get priority and doing a massive shop, a shopthat doesn't get priority because I am generally too busy in my business I have decided to commence Part 3 today for two reasons... (17-Feb)
Welcome to Part 2. I've had some very intense reactions from a number of readers. Some of the comments have been hostile...Why?
Let me add a disclaimer: These postings about Electronic Direct Marketing are not necessarily my opinion. These are just transcribed notes ... (15-Feb)
I recently attended an Email Marketing Summit. The information was absolutely first class.
If you're remotely interested in getting your marketing message across to more people via the electronic medium then I will share with you some fantastic information. If you can take... (14-Feb)
One of my favorite subjects is "no-brainer" marketing. I call it no brainer because even though it is fundamentally easy, so many business owners simple DO NOT DO IT! Now there are internet gurus out there that will tell you that the attention paradigm has shifted, that the consumer want... (12-Feb)
Client Nurturing Programme
Remember Perceived Indifference? Well Client Nurturing is a systemised way to show your customer that you do indeed ‘care’ about them. Most businesses will say and do nice things, but it won't be planned nor organised and especially, it won’t be effective.
A Cl... (03-Feb)
When ‘selling’ something whether it be by direct face to face, over the counter, print or vision or so on, no matter what medium, you must ensure that you follow the principle of FAB…
Many small business owners will let them selves down at this point because they will ... (30-Jan)
Host Beneficiary
In my opinion, and if done well, Host beneficiary or HB promotions have the potential to be the best type of marketing that anyone can instigate.
The way they work is simply, one business approaches another business that has a similar but non-competitive client base and promotes t... (28-Jan)