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Entries for February 2008

Visuwords (tm) - Cool Tool

Here at ABC we like tools and gadgets that can make our lives easier.  Soooo, here's one from Rich Schefren from Strategic Profits.  It's an awesome dictonary/ thesaurus tool.     Visuwords. (28-Feb)

Beware the Life Coach Who Offers to Fulfill Your Dreams

Greetings,   I came across this article and thought it appropriate news for anyone looking for a Life or Business Coach.  My reasons for including this article vary.  I am an accredited Life Coach, sanctioned by the global governing body, the International Coaching Federation (ICF).... (28-Feb)

Electronic Direct Marketing - The Future of Online Marketing Has Arrived, Part 5

Straight into it!   We've lost some time.  I got called away during the week to an emergency board meeting.  Three days of such intense scrutiny that I haven't touched the blog because of the brain drain.   Never fear...I'm back.   Is EMAIL Sexy?  Can EMAIL Be ... (22-Feb)

Electronic Direct Marketing - The Future of Online Marketing Has Arrived, Part 4

Welcome to the next important installment of Electronic Direct Marketing.  Let's get right into it OK?   Harnessing the Viral Space   Who's heard of viral marketing?  I certainly hope most of you have.  When I first learned of the term it was explained to me thus:  ... (19-Feb)

Electronic Direct Marketing - The Future of Online Marketing Has Arrived, Part 3

Dateline:  Sunday 17th February.  2.49pm.   After doing a massive amount of housework, housework that doesn't get priority and doing a massive shop, a shopthat doesn't get priority because I am generally too busy in my business I have decided to commence Part 3 today for two reasons... (17-Feb)

Electronic Direct Marketing - The Future of Online Marketing Has Arrived, Part 2

Welcome to Part 2.  I've had some very intense reactions from a number of readers.  Some of the comments have been hostile...Why?   Let me add a disclaimer:  These postings about Electronic Direct Marketing are not necessarily my opinion.  These are just transcribed notes ... (15-Feb)

News Corp enters Yahoo fray

Source: Wall Street Journal If you have a look at our recent posting on the ABC Business Coaching Blog you will see some comments made about the size and reach of MySpace.  Is it any wonder that Microsoft wants to own it.  Sure we may have supposedly moved on to more sophisticated socia... (15-Feb)

Electronic Direct Marketing - The Future of Online Marketing Has Arrived, Part 1

I recently attended  an Email Marketing Summit.  The information was absolutely first class.   If you're remotely interested in getting your marketing message across to more people via the electronic medium then I will share with you some fantastic information.  If you can take... (14-Feb)

AIDA - No...not the opera, it's a marketing strategy!

One of my favorite subjects is "no-brainer" marketing.  I call it no brainer because even though it is fundamentally easy, so many business owners simple DO NOT DO IT!  Now there are internet gurus out there that will tell you that the attention paradigm has shifted, that the consumer want... (12-Feb)

Franchisors vs. Franchisees - Pistols at Dawn!

Source: www.theage.com.au   OUCH! Calling all disgruntled franchisees.  All the poor and unfortunate franchisees that believe they are not getting what they paid for when they signed "their life away".  You finally are being heard.  Check out this article in todays Age new... (07-Feb)

Why a Rate Rise Will Only Take House Prices Higher

Source: www.crikey.com.au In an effort to present balanced views on topical issues todays article is from Crikey.com.  Now Crikey are an unbiased, non-aligned news agency.  These days it is difficult to not read news that espouses editorial from the political leanings of its owner(s).... (06-Feb)

WOW! Customer Service. Does it Exist?

Client Nurturing Programme Remember Perceived Indifference? Well Client Nurturing is a systemised way to show your customer that you do indeed ‘care’ about them. Most businesses will say and do nice things, but it won't be planned nor organised and especially, it won’t be effective. A Cl... (03-Feb)

 
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